SEO launch checklist for news sites
Ship a trustworthy multilingual newsroom: indexing, social cards, Schema.org and mobile UX.
News SEO poster — rank with clarity
Title, excerpt, cover image, author, Schema.org NewsArticle and Open Graph — the loop Today CMS automates. Plus six SEO agents that audit your newsroom.
Title 30–70 chars
Topic first, brand second if space allows.
Excerpt ~155 chars
Becomes meta description & social teaser.
Open Graph image
1200×630 card for Facebook, X, LinkedIn.
NewsArticle schema
Author, dates, publisher, image — built-in.
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HTTPS + canonical
One preferred host, HTTPS everywhere, clean article URLs. -
Open Graph + Twitter
og:title, og:description, og:image, twitter:card on every story. -
Schema.org NewsArticle
headline, dates, author Person, publisher, image. -
XML sitemap
Only published URLs in sitemap.xml — submit to Search Console. -
hreflang
NO / EN / UK / RU alternates + x-default. -
Content quality
Unique titles, 150–160 descriptions, 200+ word bodies. -
Mobile language UX
Language picker full-width; menu and images usable on phones. -
robots + admin
Index public pages; noindex /admin/. -
Performance
Compress images, cache assets, avoid blocking scripts. -
Analytics
Search Console + GA4 (or privacy-friendly stats).